How the Internet Works, Lawyer Marketing

OVC, Inc. specializing in online marketing for lawyers presents "How Does the Internet Work? How Can the Internet Benefit Attorneys?" For more information on how to market yourself as a law firm in Chicago, IL or across the country visit http://ovclawyermarketing.com or call Greg Wildman at (312) 953-3826.

Published in: Technology, Business

How the Internet Works, Lawyer Marketing from OVC, Inc.

Transcript

• 1. How Can the Internet Benefit Attorneys? How Does the Internet Work?
• 2. Greg Wildman, President Patti Baron Schreiber, Director of Marketing OVCLawyerMarketing.com Presented by OVC, Inc.
• 3. Using the Internet to Gain Clients Agenda What’s on the Internet for Attorneys? Social Media & Reputation Management Get Found by Search Engines Pay Per Click How to Get Your Website Noticed Ways to Enhance Search Engine Optimization Online Videos ✓ 7 6 5 4 3 2 1 OVC, Inc.
• 4. • Websites • Mobile Optimization • Articles • Blogs • Inbound & Outbound Links • Social Media • Search Engines What’s on the Internet for Attorneys?
• 5. How to Get Your Website Noticed N Inbound Linking Website Content Search Engine Optimization CorneliusLaw.com Sitemap 3 2 1 NOLO
• 6. OVC, Inc. Mobile searches have grown 400% since 2010. Mobile Website Optimization How to Get Your Website Noticed Simple Website Design Impressed Clients Smartphone Compatibility 61% of smartphone users choose to call a business after a search while 59% actually visit the location of the business. Impressed clients are more likely to share your content.
• 7. Mobile Website Optimization How to Get Your Website Noticed Before After
• 8. Keywords and Fresh Content Make a Difference Get Found By Search Engines Fresh ContentKeywords 1 2 Anderson & Associates, P.C. Blog
• 9. Title Tags and Meta Descriptions Get Found By Search Engines OVC, Inc. Title Tags Meta Description
• 10. OVC, Inc. It’s More Than Just a Website! Ways to Enhance SEO Stand out among your competitors and increase visibility. Stand Out Simple design, keywords, relevant content, and updating content frequently. On Site Optimization 3 Inbound links boost credibility with ads, social media, and directory partnerships. Off Site Optimization 2 1
• 11. Website Blogs Keywords & Relevant Content Custom URL Topics & Frequency
• 12. Get Your News Out There Press Releases Search Engine Optimization 2nd Result Custom URL
• 13. Pay Per Click Search Engine Ads
• 14. Videos for Your Website Online Videos OVC, Inc. An online video on your website and on popular search engines like Google, Yahoo, Bing, and YouTube helps to distinguish who you are and allows people to get to know you on a more personal level. Search Engine Optimization Research has demonstrated that having video on your site (particularly product videos) makes visitor 65% more likely to convert in some form or another (source Wyn). Client Conversion Online video can also be played on mobile devices. By 2015, 2 billion people will have smartphones (source Bloomberg). Mobile Views 1 2 3
• 15. OVC, Inc. Connect with Clients Social Media • Share blogs and valuable firm content • Inbound links to increase SEO • Interact with current and potential clients
• 16. Facebook Business Page Social Media
• 17. Google Author Personal Profile Social Media
• 18. Google Author Search Results Social Media OVC, Inc. Personal Photo Link to Website
• 19. OVC, Inc. Reputation Management • Customers search law firms on Google • Customer reviews on these Google listings • SEO, social media, pay-per-click, and local marketing are not the only options • Collect positive reviews from clients • Google+, Yellowpages, Bing, Yahoo, Yelp, and Yellowbook can improve rankings Manage Your Online Appearance
• 20. Feedback Collection Website Reputation Management Internet Reviews
• 21. Reviews on Firm Website Reputation Management Internet Reviews
• 22. Find the Right Marketing Company for You What if I Want to Hire Someone? • Specializes in law firm marketing only and knows bar rules • Industry knowledge and experience • Understands the local market • SEO knowledge with successful search results • Maintains a positive track record with clients (testimonials) • Partners with legal databases • Not a proprietary • Knowledge of how the Internet works including social media, reputation management, behind the scenes SEO, and online video • Vigilantly monitors search engine algorithm changes • Observes and reports on clients’ site performance • Updates websites included in a monthly contract • Writes professional web content and blogs for specific legal industry. Look for these attributes in a company…
• 23. Greg Wildman President (312) 953-3826 greg@ovclawyermarketing.com Questions? Please Contact Us OVCLawyerMarketing.com Patti Baron Schreiber Director of Marketing (630) 624-5362 patti@ovclawyermarketing.com
• 24. View this Presentation Again… Visit Slideshare.net/OVCLawyerMarketing