Wednesday, April 15, 2015

The Power of a Lawyer's Online Presence

The Power of a Lawyer's Online Presence


Slides used during talk on bios and Social Media given by Adrian Dayton to the South West Chapter of the Legal Marketing Association in Phoenix, Arizona.
Published in: Business, Technology



Transcript

  • 1. The Power of Online Presence adriandayton.com
  • 2. $114 Million Vs. 39 Million
  • 3. New York Yankees $114,000,000 vs. $39,000,000 Oakland A’s
  • 4. They focused on the right stat- Batting average OBP- On base percentage
  • 5. What were the lessons? Exploit inefficiencies Ignore precedent Focus on the data
  • 6. Law Firm Bios55-75% of web traffic goes to bios -Great Jakes
  • 7. “Online presence is now so persuasive, 51.4% of corporate counsel will stop and think a minute before hiring a lawyer who lacks a credible online presence in addition to their official law firm bio.” -BTI Consulting 2011
  • 8. 1. Online Presence2. 7 Days of Twitter3. 3 Overlooked LinkedIn tips
  • 9. LOGOSETHOSPATHOS
  • 10. LOGOS “Harvard educated” “Partner at Amlaw 100 Firm” “Editor of Harvard Law Review”
  • 11. ETHOS “Adjunct Professor” “He wrote the book” “Blog author”
  • 12. 76% of in-house counsel say they attribute importance to a lawyers blogs when deciding… 55% say blogs influence hiring decisions.Greentarget / InsideCounsel 2011
  • 13. PATHOS Likable Engaging Trustworthy
  • 14. Where do you start?
  • 15. 1st assignment- sign up for Twitter!
  • 16. 7 Days of Twitter Follow Care Follow Share Connect Retweet Repeat
  • 17. Day 1: FOLLOW
  • 18. Day 2: CARE
  • 19. Day 3: FOLLOW IDEAS
  • 20. What is a hash tag? #obama #aba12 #lcmo
  • 21. Day 4: SHARE
  • 22. Day 5: CONNECT
  • 23. Day 6: RETWEET
  • 24. -
  • 25. -
  • 26. -
  • 27. Two ways to re-tweet1. Click “RETWEET”
  • 28. Two ways to re-tweet1. Click “RETWEET”2. Modify the retweet
  • 29. RT @katjahill: Cool story about the licensing of the Beatles music for last nights episode of Mad Men (to the tune of $250K+) http://ow.ly/aL7Sj
  • 30. Day 7: REPEAT
  • 31. Where do you start?
  • 32. 3 Degrees of LinkedIn 1st Degree- Direct connections 2nd Degree- Connections of your direct connections 3rd Degree- Connections of your 2nd degree connections
  • 33. Complete LinkedIn Profile Recent picture Complete employment/education history Summary
  • 34. 1. Import your contacts
  • 35. 2. Search for alumni
  • 36. 3. Find people you know
  • 37. THE BEST SOCIAL MEDIA POLICY:Don’t say stupidthings.
  • 38. WHY I BELIEVE . . .
  • 39. Does anybodyknow a contractslawyer?
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