How a Strong Brand Boosts B2B Demand from GYK Antler
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- / 1 I/ .EA ' k? TIN '/ mike karnell ` " @mrkamell #mailkimp? 2:07 PM - 30 Oct 2014 4a T32 "3 Fohoyšr Fouiow I I Iove that @Mailchimp is still a sponsor! ! YAS @serial #serial #serialpodcasi #Serialseasonż #mailkimp 11:37 AM - 10 Dec 2015 4a f3 'i 6 f I 1 _ . r „ . _ , V super delegatur Fc„Q„„ ` Ä @Logandames Omg I missed #MaiIKimp girl so much #Serial 7:37 AM - 10 Dec 2015 4a T35 28 ' Hee-Il! Ą DÄ Lindsay Applebaum Fo, „m, ILO @Iindsappie Big ups to Mail Chimp for siicking to the same "mail keemp? " spot in #Serial season 2. Give the people what they want. 8:18 AM - 10 Dec 2015 4a T354 S7129 -tvmifläniibll
- T/ -/E B2B BRAND D/ SCONNE C T nnnnnnnnnnnnnnnnnnnnn ai
- " STRONG B2B BRANDS OUTREREOR/ V/ WEAK BRANDS BY; " / McK/ NSEY
- Themes contribution lo perceived brand Correlation ranking Top global B2B companies' slalcd aliiliaiion with 5mm meme theme. strength. Caras anmi hnnssn open ma nqiiê , . . . . . U 1 I w in is r IAIDHI-"s . wd sor i-iy . z ib 35 "a ` T At' 'in H xihg: 7 ' u 1.( ; MF W@ . F k y I, F / F f-v ma g mn, o „pçciaislexpe _. . , z r 7 7 , [[:3 ; MP3 i T `i 'T - ~ 4 Fits iI1`‹'/ ?Ĺ''‹'iUWI`1y i. ia'n„›: sa'icbeię'i u i L. i . I Ń - ; q r . 5 isamœgnn lsiied u ' ` v0 i FNUŹÄ( 'W j i 7_ ~ ', ~ I E Provdwnbroi-. d uromciponicra . i3 a 7 ia a amur 01 inno-Liwni: 68 7 „ Fish: - mod-“v : orson ' 0U] e6 A_ respons b ity m ils Väürk , r 9 Shapm, m» mrm-J nn oi m» «mirka-t 72 , _ 10 imsąiuoąl 't4121 79 i T Promatek(1ivBrsily: i'i‹1t-u. ii` m F' ' . ';' (›L)[J(›IXI. III', ' 12 Promomi- . rid pra. , w , Ę m i-s ; Vocucts or 5 , _ _* i9 s: | ' 13 Has mv priovs : iii-JI
- GYK Amier AND WHERE ARE WE SREND/ NG OUR MONEY? PERCENTAGE ALLOCATION OF 2075 B2B MARKETING BUDGETS Based on combined responses from two surveys of senior B2B marketers Iri-person trade shours conferences, events Digital advertising / marketing Content marketing Website Direct marketing Animale-s Digital events: webinars, video Public relations Data analytics Traditional aovertising Promotions / sponsorships Market research Hospitality IT support / development Corporate social responsibility Telemarketing, teleprospectlng Testing new market Innovation Other Nüüükkäüüälöœbö: ŃRŃNŃŃŃŃŃ NRR** N i? 2% "A1" a . 'i, i›1›1'-, r:'„1 pw egedawc cohñdertia
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- THE ORG HOLE THEELASTIC ORG J/ I mindjet. /á NO TITLE THE "TOFU" ORG łi ? šzendesk / j NO TITLE THE INBOUND ORG A/ Hubsät / Ĺ vP, BRAND s BUZZ THE FUNNEL-FOCUSED ORG Ĺ/ [Z No TITLE THE CULTURE ORG Ż] / Ĺ BRANDING &ART THECUSTOMERORG T/ Y/ Ąfjassian / --- BRANDING J THECREATIVEORG ż/ ( Ę ) Ä j? PR/ BRAND COMMUNICATIONS GVKAntler privileged and confidential
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- " / MAGE AND RERCERT/ ON DR/ /E BRAND VALUE" W/ THOUT AN / MAGE THERE / S NO RERCERT/ ON. " Scott M. Davis Brand Asset Management nnnnnnnnnnnnnnnnnnnnn al
- /SO WHAT'S YOUR RERCERT/ ON? I I . Illiilii CISCDTM privileged anc : epidemia
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- BRAND = RERUTAT/ ON nnnnnnnnnnnnnnnnnnnnn al
- RERUTAT/ ON / S i TTT A BALANCE. . ' ' VALUE PROPOSITION POSITIONING i z , BRAND GYKAntler privileged and confidential
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- " CONS/ STENCY / S KEY A BRAND / S ONLY AS STRONG AS / TS WEAKEST TOUCHRO/ NT " MICHAEL Emotional Guy ddddddddddddddddddddd al
- " CONS/ STENCY / S KEY A BRAND / S ONLY AS STRONG AS / TS WEAKEST TOUCHRO/ NT " "ALSO DON'T EORGET THAT YOUR RERUTAT/ ON / S YOUR BRAND SO WHAT ARE YOU DO/ NG TO / N/ EST / N IT? " BRIAN Rational Guy ddddddddddddddddddddd al MICHAEL Emotional Guy
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- GYK Antler DO YOU HA/ E ALL THAT YOU NEED? Mission / Valus/ Vision Brand Dęñnition : "What" Brand Differentiation : “How” Brand Position : 'Why' Visual Identity Voice, Tone ä Style Guideline Website 5- Owned Employees Content & PR Customers Advertising Partners Experiences Fans Product Press Service Influences privileged and confidential
- BRAND / N DEN/ AND GEN CHAMPION FUNNEL Brand gets you noticed , and stimulates a desire AWARE NESS 'O "FWGSWQMG CONSIDERATION ORGA NIZATIONAL F UNNE L ` Brand educates IN TEN T _ N ATTENTION the Organizational EXPERIMENT g EDUCATION ""”'"”°°"'"'"'°"` Brand wlrlrywtsocàrsvrzgftrev: /Ĺñ LO YA LTY i w v EVALUATION T]] Brand inñœnœs ADVOCAC Y PURCHASE "On-IWN"? v ‹ requirements EXPANSION Your brand ~ ar reputat/ aa - / S a Cr/ t/Cal factor rn mov/ ng from stage to stage GYKAntler prmleged and cunñdentxal
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- BRAND AT EVENTS YOUR RE R VISŁML IDENTITY BRAND POSITION UPER/ ENC ES BRAND ADVOCATES Look to build more than an experience. Craft a story that provides greater utility. GYKAntler pnvileged and cnnidermal
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- ME TR/ CS BRAND METRICS WEBSITE - BRAND AwARENEss - BRANDED sEARcH TERMS - BRAND ATTITUDES - REPEAT VISITS - BRAND LOYALTY REPUTATION METRICS F UNNEĹ ME TB I C5 o SOCIAL MEDIA REACH ć} ENGAGEMENT - WIN-Loss ANALYSIS - SENTIMENT ANALYSIS ° CON VERSION ME TRICS GYKAntler prmleged and cunñdenttal
- YOUR BRAND ISN 'T JUST A LOGO, IT'S YOUR REPUTATION DEC/ DE WHAT YOU WANT YOUR REPUTATION TO BE, THEN BUILD YOUR BRAND ECOSYSTEM AROUND IT USING IDENTITY CHANNELS, AND ADVOCATES MEASURE YOUR BRAND BY MEASURING THE IMPACT IT HAS ON KRIS THAT ARE ALREADY IMPORTANT TO YOUR ORGANIZATION
- „ THANK X YOU/ FOR MORE INFORMATION ON HOW TO ASSESS AND BOOST YOUR BRAND, GIVE US A SHOUT. wwwgykantler com I @ggkanttertech I innovation@ggkantter, com I 603-625-5773 GVKAmxer puwxagao and soundmax