Thursday, April 23, 2015

20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (But Totally Should)

20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (But Totally Should)

Learn about some of the lesser-known features on your favorite social networks.
Published in: Social MediaMarketing


Transcript

  • 1. 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn’t Know Existed. (But Totally Should!) #smsecrets
  • 2. You use these social networks every day.
  • 3. You use these social networks every day. 1 Facebook
  • 4. You use these social networks every day. 1 2 Facebook Twitter
  • 5. You use these social networks every day. 1 2 3 Facebook Twitter LinkedIn
  • 6. You use these social networks every day. 1 2 3 4 Facebook Twitter LinkedIn Pinterest
  • 7. But each of them is constantly changing …
  • 8. But each of them is constantly changing … and some of their coolest features may have fallen through the cracks.
  • 9. To help you discover these hidden treasures,
  • 10. To help you discover these hidden treasures, here are 20 little-known features on Facebook, Twitter, LinkedIn, and Pinterest.
  • 11. Let’s jump right in.
  • 12. FACEBOOK. First up,
  • 13. Save links for later.1
  • 14. Save links for later.1 Ever seen articles in your News Feed you wished you could bookmark to read later?
  • 15. Save links for later.1 Ever seen articles in your News Feed you wished you could bookmark to read later? Well … you actually can.
  • 16. Save links for later.1 You can save articles, events, TV shows & more.
  • 17. Save links for later.1 To access them,
  • 18. Save links for later.1 To access them, click “Saved” on your home page.
  • 19. Replace ads with baby animals.2
  • 20. Replace ads with baby animals.2 If you love baby animals and hate banner ads,
  • 21. Replace ads with baby animals.2 If you love baby animals and hate banner ads, then you and BabyAnimalBlocker are a match made in heaven.
  • 22. Replace ads with baby animals.2 This free Chrome extension
  • 23. Replace ads with baby animals.2 This free Chrome extension turns display ads into pictures of pets.
  • 24. Replace ads with baby animals.2 This free Chrome extension turns display ads into pictures of pets. (Because nothing will make you happier than sleeping puppies in your peripheral.)  
  • 25. Find targeted conversations.3
  • 26. Find targeted conversations.3 Type a few keywords into Facebook’s search bar to find old News Feed posts.
  • 27. Find targeted conversations.3 Type a few keywords into Facebook’s search bar to find old News Feed posts. (This feature is called “graph search.” Learn more here.)
  • 28. Poll people in a group or event.4
  • 29. Poll people in a group or event.4 Facebook removed polling from status updates, but not from groups and events.
  • 30. Poll people in a group or event.4 Use polling to ask your audience for feedback on content, event locations, etc.
  • 31. Edit photos directly in the Facebook mobile app. 5
  • 32. Edit photos directly in the Facebook mobile app. 5 How?
  • 33. Edit photos directly in the Facebook mobile app. 5 First, upload your photo to the Facebook app.
  • 34. Edit photos directly in the Facebook mobile app. 5 From there, you can …
  • 35. Edit photos directly in the Facebook mobile app. 5 From there, you can … ... apply a filter,
  • 36. Edit photos directly in the Facebook mobile app. 5 From there, you can … ... apply a filter, crop, or rotate.
  • 37. Reorder the sections on your business’ Facebook Page. 6
  • 38. Reorder the sections on your business’ Facebook Page. 6 Want the “About” section above “Photos”?
  • 39. Reorder the sections on your business’ Facebook Page. 6 Want the “About” section above “Photos”? No problem.
  • 40. Reorder the sections on your business’ Facebook Page. 6 Hover your mouse over the header of any section.
  • 41. Reorder the sections on your business’ Facebook Page. 6 Hover your mouse over the header of any section. Click “Manage Sections.”
  • 42. Reorder the sections on your business’ Facebook Page. 6 From there, drag to reorder.
  • 43. TWITTER. Next up,
  • 44. Embed SlideShare presentations directly into your tweets. 7
  • 45. Embed SlideShare presentations directly into your tweets. 7 That way,
  • 46. Embed SlideShare presentations directly into your tweets. 7 That way, people can flip through
  • 47. Embed SlideShare presentations directly into your tweets. 7 That way, people can flip through without ever leaving Twitter.
  • 48. Embed SlideShare presentations directly into your tweets. 7 All you have to do is include a link to the SlideShare in your tweet.
  • 49. Embed SlideShare presentations directly into your tweets. 7 All you have to do is include a link to the SlideShare in your tweet. It will embed automatically.
  • 50. Find out who’s unfollowed you.8
  • 51. This is especially useful for brands who are building their Twitter presence Find out who’s unfollowed you.8
  • 52. This is especially useful for brands who are building their Twitter presence & experimenting with voice, Find out who’s unfollowed you.8
  • 53. This is especially useful for brands who are building their Twitter presence & experimenting with voice, posting times, etc. Find out who’s unfollowed you.8
  • 54. If important, relevant people are unfollowing you … Find out who’s unfollowed you.8
  • 55. If important, relevant people are unfollowing you … (Such as influencers in your industry)   Find out who’s unfollowed you.8
  • 56. If important, relevant people are unfollowing you … … then you know your Twitter strategy needs to change. (Such as influencers in your industry)   Find out who’s unfollowed you.8
  • 57. Pin GIFs on Twitter so they autoplay.9
  • 58. When you post a GIF on Twitter, Pin GIFs on Twitter so they autoplay.9
  • 59. When you post a GIF on Twitter, it doesn’t autoplay in your followers’ Twitter feeds. Pin GIFs on Twitter so they autoplay.9
  • 60. … but if you pin a GIF to the top of your profile, Pin GIFs on Twitter so they autoplay.9
  • 61. … but if you pin a GIF to the top of your profile, then it will autoplay when people visit your page. Pin GIFs on Twitter so they autoplay.9
  • 62. … but if you pin a GIF to the top of your profile, then it will autoplay when people visit your page. Go ahead, try it on your own Twitter page!   Pin GIFs on Twitter so they autoplay.9
  • 63. Analyze your tweets for free.10
  • 64. Analyze your tweets for free.10 With Twitter Analytics, you have free access to data about your tweets.
  • 65. Analyze your tweets for free.10 Find out things like:
  • 66. Analyze your tweets for free.10 Find out things like:
  • 67. Analyze your tweets for free.10 Find out things like:
  • 68. Analyze your tweets for free.10 Find out things like:
  • 69. Analyze your tweets for free.10 Find out things like:
  • 70. Analyze your tweets for free.10 Find out things like:
  • 71. Analyze your tweets for free.10 You can even hone in on individual tweets.
  • 72. Analyze your tweets for free.10 And export the data to Excel.
  • 73. Research & analyze a hashtag.11
  • 74. Research & analyze a hashtag.11 Have a hashtag in mind for an upcoming event?
  • 75. Research & analyze a hashtag.11 Use Topsy.com to research your hashtag ideas.
  • 76. Research & analyze a hashtag.11 You can find out …
  • 77. Research & analyze a hashtag.11 … whether others are using the hashtag, You can find out …
  • 78. Research & analyze a hashtag.11 … whether others are using the hashtag, how often it’s being used, You can find out …
  • 79. Research & analyze a hashtag.11 … whether others are using the hashtag, how often it’s being used, and more. You can find out …
  • 80. Tag people in Twitter photos.12
  • 81. Tag people in Twitter photos.12 Just like on Facebook, you can tag people in your photos on Twitter.
  • 82. Tag people in Twitter photos.12 Just like on Facebook, you can tag people in your photos on Twitter. Better yet, it doesn’t count against your 140 characters.
  • 83. Create a Twitter photo collage.13
  • 84. Create a Twitter photo collage.13 Choosing between 2, 3, or 4 photos for a single tweet?
  • 85. Create a Twitter photo collage.13 Choosing between 2, 3, or 4 photos for a single tweet? Turns out, you don’t have to choose.
  • 86. Create a Twitter photo collage.13 You can include up to 4 photos in any one tweet (which automatically turn into a collage).
  • 87. Create a Twitter photo collage.13 BuzzFeed does this a lot.
  • 88. Create a Twitter photo collage.13 BuzzFeed does this a lot.
  • 89. Create a Twitter photo collage.13 BuzzFeed does this a lot.
  • 90. Create a Twitter photo collage.13 BuzzFeed does this a lot.
  • 91. Create a Twitter photo collage.13 How do you do it?
  • 92. Create a Twitter photo collage.13 After adding one photo,
  • 93. Create a Twitter photo collage.13 After adding one photo, click “Add More” (on desktop) or the “+” icon (on mobile).
  • 94. Create a Twitter photo collage.13 Choose the other photos you want,
  • 95. Create a Twitter photo collage.13 Choose the other photos you want, You  can   choose  up   to  four.  
  • 96. Create a Twitter photo collage.13 Choose the other photos you want, and Twitter will turn them into a collage. You  can   choose  up   to  four.  
  • 97. See all the tweets you’ve “favorited.”14
  • 98. See all the tweets you’ve “favorited.”14 They’re listed on your Twitter profile.
  • 99. See all the tweets you’ve “favorited.”14 They’re listed on your Twitter profile. (Just remember: Everyone else can see them, too.)  
  • 100. LINKEDIN. Now, on to
  • 101. Add hidden relationship notes.15
  • 102. Add hidden relationship notes.15 Never forget your boss’s kid’s name again.
  • 103. Add hidden relationship notes.15 Click “Relationship” under a LinkedIn connection’s profile picture.
  • 104. Add hidden relationship notes.15 You can add relationship notes,
  • 105. Add hidden relationship notes.15 You can add relationship notes, set reminders,
  • 106. Add hidden relationship notes.15 You can add relationship notes, set reminders, and record how you met.
  • 107. Embed media files in your LinkedIn profile.16
  • 108. Embed media files in your LinkedIn profile.16 Showcase your work by adding media files
  • 109. Embed media files in your LinkedIn profile.16 Showcase your work by adding media files (like images, documents, video, audio, and SlideShares)
  • 110. Embed media files in your LinkedIn profile.16 Showcase your work by adding media files (like images, documents, video, audio, and SlideShares) to different sections of your profile.
  • 111. Embed media files in your LinkedIn profile.16 To add these media files,
  • 112. Embed media files in your LinkedIn profile.16 To add these media files, look for the media icon when you hover your mouse over each section.
  • 113. Save a job search.17
  • 114. Save a job search (or ten).17
  • 115. 17 Searching for a job on LinkedIn usually takes more than one login session. Save a job search (or ten).
  • 116. 17 Save your searches by clicking “Save Search” at the top right-hand corner of the page. Save a job search (or ten).
  • 117. Create a showcase page.18
  • 118. Create a showcase page.18 Showcase pages are niche company pages that branch off a company’s main LinkedIn page.
  • 119. Create a showcase page.18 Showcase pages are niche company pages that branch off a company’s main LinkedIn page. They allow a company to promote specific products
  • 120. Create a showcase page.18 Showcase pages are niche company pages that branch off a company’s main LinkedIn page. They allow a company to promote specific products or market to specific buyer personas.
  • 121. Create a showcase page.18 Microsoft has showcase pages for many of their different products.
  • 122. PINTEREST. Finally,
  • 123. Use trackable links that won’t be marked as spam.19
  • 124. Use trackable links that won’t be marked as spam.19 Pinterest tends to block shortened links.
  • 125. Use trackable links that won’t be marked as spam.19 So if you’ve been adding tracking cookies to links and shortening them …
  • 126. Use trackable links that won’t be marked as spam.19 So if you’ve been adding tracking cookies to links and shortening them … … then your pins are probably not linking anywhere.
  • 127. Use trackable links that won’t be marked as spam.19 So if you’ve been adding tracking cookies to links and shortening them … … then your pins are probably not linking anywhere. (Awkward.)  
  • 128. Use trackable links that won’t be marked as spam.19 But there’s good news!
  • 129. Use trackable links that won’t be marked as spam.19 But there’s good news! Since a Pinterest pin’s URL isn’t visible to viewers,
  • 130. Use trackable links that won’t be marked as spam.19 But there’s good news! Since a Pinterest pin’s URL isn’t visible to viewers, you don’t actually need to shorten those trackable links.
  • 131. Use trackable links that won’t be marked as spam.19 All you need to do is create a long, trackable link, and you’re done!
  • 132. Use trackable links that won’t be marked as spam.19 All you need to do is create a long, trackable link, and you’re done! (Learn how here.)
  • 133. See who’s pinning from your site.20
  • 134. See who’s pinning from your site.20 Ever wondered which specific Pinterest users are pinning your stuff?
  • 135. See who’s pinning from your site.20 Here’s how:
  • 136. See who’s pinning from your site.20 1) Type this URL into your browser: Here’s how:
  • 137. See who’s pinning from your site.20 1) Type this URL into your browser: (But replace yourwebsite.com with your site’s web address.)   Here’s how: http://www.pinterest.com/source/yourwebsite.com/
  • 138. See who’s pinning from your site.20 http://www.pinterest.com/source/yourwebsite.com/ 2) Press Enter. 1) Type this URL into your browser: Here’s how: (But replace yourwebsite.com with your site’s web address.)  
  • 139. See who’s pinning from your site.20 For example,
  • 140. See who’s pinning from your site.20 For example, to see who’s pinning from HubSpot’s blog, we’d type in:
  • 141. See who’s pinning from your site.20 For example, to see who’s pinning from HubSpot’s blog, we’d type in: http://pinterest.com/source/blog.hubspot.com/
  • 142. Want to learn more social media tricks?
  • 143. Want to learn more social media tricks? Download our ebook, “How to Monitor Social Media in 10 Minutes Per Day.” #smsecrets