Growing Up Analog in a Digital World (TotalYouthResearch)

Total Youth Research was founded by Graham Brown in 2014. Graham brings over 14 years of experience working in the field of youth, technology and consumer behavior.
http://www.TotalYouthResearch.com

Published in: Technology, Internet

Growing Up Analog in a Digital World (TotalYouthResearch) from Graham Brown

Transcript

• 1. GROWING UP ANALOG in a DIGITAL WORLD flickr © leo-gruebler
• 2. flickr pic © pennuja TOTAL YOUTH RESEARCH Students Teens Millennials Gen Y Gen Z www.TotalYouthResearch.com
• 3. What has digital done to today’s youth? flickr © leecullivan
• 4. Sometimes it seems like technology has taken over their lives flickr © macabrephotographer
• 5. Like the outside world doesn’t exist flickr © eflorules
• 6. ...in their own little worlds flickr © cubmundo
• 7. Always connected or connecting flickr © brlnpics123
• 8. But, despite the wealth of online connectivity youth have today... flickr © fcb
• 9. …let’s not forget youth are analog by design flickr © gi
• 10. ...who value offline experience the most flickr © romainphotographer
• 11. ...because offline is where the real social networking takes place flickr © francisco_osorio
• 12. ...where real identities can be explored flickr © lizadaly
• 13. ...where peer group bonds are re-established flickr © renneville
• 14. So what role does our online technology play in their offline world? flickr © Jesusleon
• 15. Technology is a means to an end flickr © pabak
• 16. and the end is… real world connection flickr © Oteo
• 17. face to face with friends not “friends” flickr © x1klima
• 18. ...because 1 friend > 1000 “friends” flickr © sylviajade
• 19. online digital technology must support offline analog interaction flickr © nanagyei
• 20. ...not replace it flickr © nalejandro
• 21. Give them tools to augment the real world experience flickr © docpopular
• 22. ...tools to explore identities flickr © Pascalmaramis
• 23. ...tools to help tell their story flickr © hansel5569
• 24. ...tools to create personal space flickr © ikezu55
• 25. ...tools to co-create flickr © thomasleuthard
• 26. ...tools to explore relationships flickr © Pascalmaramis
• 27. ...tools to join the dots flickr © Alant
• 28. Without meaningful offline, online technology becomes meaningless flickr © jorislouwes
• 29. Get more data & insights here... www.TotalYouthResearch.com
• 30. flickr pic © pennuja TOTAL YOUTH RESEARCH Students Teens Millennials Gen Y Gen Z www.TotalYouthResearch.com