Top of the world: The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)

Tuesday, April 21, 2015

The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)

Enjoy my latest presentation about how GoPro built its brand to a multi billion dollar business with virtually no money spent on Big Idea advertising. The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
Download a sample of my latest book here
http://www.grahamdbrown.com/digital-ape-slideshare

Published in: Marketing, Social Media

The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown) from Graham Brown

Transcript

1. The 7 Awesome Ways GoPro WINS in the Sharing Economy
2. http://catchourtravelbug. com/blog/where-weve-been- 2/cycle-tour-across-australia-sept- 2013-to-mar-2014/ By Graham D Brown
3. First, a little background...
5. Here’s why it’s interesting...
6. Even in a “saturated” market
7. Which is even more interesting because most analysts failed to call it
8. Where is GoPro?
9. http://catchourtravelbug. com/blog/where-weve-been- 2/cycle-tour-across-australia-sept- 2013-to-mar-2014/ Remember to CLICK the SHARE and LIKE buttons below if you like this presentation
10. http://www.GrahamDBrown.com/digital-ape-slideshare If you can’t wait to the end, download now
11. Youtube certainly knows
13. Let’s look at the key mindset and tactics of GoPro
14. ...and how it does things differently
17. It’s not about the GoPro Brand it’s about YOU
18. No, not YOU
19. How many agencies really get that?
21. and YOUR story
22. The old model just doesn’t work anymore
23. if GoPro did ad agency...
24. We’d see lots of ad agency BIG IDEAS
25. like this?
26. or crazy social media campaigns
27. tweet which paradise location you want to see Kim surf in! #goprokardashian
28. So, getting this right starts with a mindset shift...
29. Enter...
31. Give people a VOICE
32. GoPro uses social media to give people new ways to tell their story...
33. ...not new ways to tell the GoPro story
34. Big difference
35. Stop dreaming about that Cannes Lion guys
36. and your Big Idea
37. because this is about many small ideas...
38. ...and how we embrace that unofficial brand narrative
40. An ad agency can only produce 1 story
41. but...
42. Your customers can produce millions
43. millions of small ideas
44. every
45. single
46. day
47. made with real love
49. Empower customers who produce content because they love it
50. not because they want to win an industry award
51. … empower people who stay up all night
52. ...even when the marketing department goes to sleep
53. because this isn’t marketing
54. ...Fans do this day in day out
56. Build on this beachhead of Fans through authentic ecosystems
57. Like Surf, Skate Mountain Biking etc
58. ...all with their own existing lines of influence
59. Keeping it Real
60. Earning trust and attention
61. ...not paying for it
63. Focus on connecting people within the ecosystem
64. rather than selling to them
65. tighten the tribe
66. Always remember that one question you have to answer...
67. How can you give them a better tool to connect ?
69. Keep innovation and marketing centered
70. on the core proposition
71. that your role is finding new ways to help customers share their stories
72. ...not creating a better camera
73. So... go do something amazing
74. ...and make the customer the HERO of the brand story
75. http://catchourtravelbug. com/blog/where-weve-been- 2/cycle-tour-across-australia-sept- 2013-to-mar-2014/ Remember to CLICK the SHARE and LIKE buttons below if you like this presentation
76. http://catchourtravelbug. com/blog/where-weve-been- 2/cycle-tour-across-australia-sept- 2013-to-mar-2014/ Thank You! By Graham D Brown The Digital Ape
77. CLICK to Continue reading... http://www.GrahamDBrown.com/digital-ape-slideshare