5 Factors Driving the Growth of UBER
Transcript
- 1. FACTORS DRIVING THE GROWTH OF 5
- 2. GRAHAMDBROWN.COM If you want to get this presentation free watch out for a DOWNLOAD link coming up
- 3. GRAHAMDBROWN.COM Why UBER all of a sudden?
- 4. GRAHAMDBROWN.COM $335 Billion?
- 5. GRAHAMDBROWN.COM $335 BILLION!
- 6. GRAHAMDBROWN.COM …of which UBER is the biggest player
- 7. GRAHAMDBROWN.COM UBER COMPARISON VALUATION Nearly 10x next biggest private tech company valuation
- 8. Get this Presentation as a PDF FREE GRAHAMDBROWN.COM
- 9. GRAHAMDBROWN.COM Share the love don’t forget to hit the LIKE button so other Slideshare users can discover this too
- 10. GRAHAMDBROWN.COM UBER > Facebook?
- 11. GRAHAMDBROWN.COM or > Facebook + Google + Yahoo ?
- 12. GRAHAMDBROWN.COM Yes, there is a lot of hype…
- 13. GRAHAMDBROWN.COM but some facts are difficult to ignore…
- 14. GRAHAMDBROWN.COM Old industries are being caught napping…
- 15. GRAHAMDBROWN.COM “Uber is adding 20,000 drivers a month” - Harvard Business Review
- 16. GRAHAMDBROWN.COM Progressive brands are getting on board…
- 17. GRAHAMDBROWN.COM Brands realize partnership makes sense
- 18. GRAHAMDBROWN.COM So, what’s fueling UBER?
- 19. GRAHAMDBROWN.COM Here are the 5 drivers behind its remarkable growth
- 20. GRAHAMDBROWN.COM #1 LOUDSPEAKERS vs TELEPHONES
- 21. GRAHAMDBROWN.COM LOUDSPEAKER MODEL TELEPHONE MODEL
- 22. GRAHAMDBROWN.COM “I had this idea of looking at a smartphone as a remote control for real life, and this was the best example I had ever seen” - VC Matt Cohler
- 23. GRAHAMDBROWN.COM LOUDSPEAKER MODEL TELEPHONE MODEL
- 24. GRAHAMDBROWN.COM Telephone models are more effective
- 25. GRAHAMDBROWN.COM "Business has spent centuries making buying really easy. We’re just at the beginning of making sharing easy” - Neal Gorenflo, Cofounder Shareable
- 26. GRAHAMDBROWN.COM #2 MILLENNIALS
- 27. GRAHAMDBROWN.COM Millennials: young people born between 1983 and 2003 Source: TotalYouthResearch.com
- 28. GRAHAMDBROWN.COM28 GRAHAMDBROWN.COM Millennials are now in charge…
- 29. GRAHAMDBROWN.COM Mobile Millennials Changing Business CHANGE Access Experience Mobile Customer Experience The Sharing Economy AutoHealth Retail Finance Travel Millennial customer expectations Mobile enabled disruption Vertical sectors affected Lookup Culture Source: TotalYouthResearch.com
- 30. GRAHAMDBROWN.COM #3 PAIN POINTS
- 31. “You need to understand the pain points, the transportation culture and the transportation systems that exist in every city and start making some educated guesses” - Travis Kalanick, CEO Uber GRAHAMDBROWN.COM
- 32. US Driving License Ownership by Age 1983-2008 SOURCE: UMTRI 16 17 18 19 20-24 25-29 86% 81% 74% 66% 50% 30% 94% 90%87% 80% 69% 45% 1983 2008 LICENSES FALL Less Millennials are getting licenses than previous generations. The change is biggest in younger Millennials GRAHAMDBROWN.COM Source: TotalYouthResearch.com
- 33. GRAHAMDBROWN.COM Accept that the concept of ownership may be changing and the future lies in access and sharing.
- 34. GRAHAMDBROWN.COM Millennials like Uber because it makes the experience as close to owning a car, without the costly overhead.
- 35. http://www.google.com/trends/explore#q=car%20insurance www.TotalYouthResearch.com Data on Google searches for “car insurance” shows a steady decline. GRAHAMDBROWN.COM
- 36. http://www.google.com/trends/explore#q=carsharing www.TotalYouthResearch.com Yet, Google searches for “carsharing” continues to increase. GRAHAMDBROWN.COM
- 37. GRAHAMDBROWN.COM “We want to get to the point that using Uber is cheaper than owning a car” - Kalanick
- 38. GRAHAMDBROWN.COM #4 SHARED EXPERIENCE
- 39. www.TotalYouthResearch.com The experience of driving and sharing a car becomes more important than the ownership of it. GRAHAMDBROWN.COM
- 40. www.TotalYouthResearch.com is much less important than the nature of the content the act of sharing itself GRAHAMDBROWN.COM Source: TotalYouthResearch.com
- 41. GRAHAMDBROWN.COM “You meet great, interesting people. You have great stories.” - Shelby Clark, founder RelayRides
- 42. www.TotalYouthResearch.com STORYTELLER Every Millennial is a how are you going to help them tell their story? GRAHAMDBROWN.COM Source: TotalYouthResearch.com
- 43. GRAHAMDBROWN.COM #5 EMPOWERMENT
- 44. GRAHAMDBROWN.COM “The reality is, that most people want to help each other” Andrew Batey - Head of Marketing, Spinster
- 45. GRAHAMDBROWN.COM Can Uber unlock people shut out from the market?
- 46. GRAHAMDBROWN.COM Can Uber give locals what they want?
- 47. GRAHAMDBROWN.COM these ideas are exactly why some people don’t like it…
- 48. GRAHAMDBROWN.COM Sometimes media…
- 49. GRAHAMDBROWN.COM
- 50. GRAHAMDBROWN.COM but mostly governments…
- 51. GRAHAMDBROWN.COM
- 52. GRAHAMDBROWN.COM and they want it regulated…
- 53. GRAHAMDBROWN.COM and they’re realizing that might be impossible
- 54. GRAHAMDBROWN.COM “When you are a disrupter you are going to have a lot of people throwing arrows” - David Plouffe, mastermind behind Obama 2008 campaign
- 55. GRAHAMDBROWN.COM Uber may well fail…
- 56. GRAHAMDBROWN.COM but the model will live on…
- 57. GRAHAMDBROWN.COM LOUDSPEAKER MODEL TELEPHONE MODEL
- 58. GRAHAMDBROWN.COM LOUDSPEAKER MODEL TELEPHONE MODEL
- 59. GRAHAMDBROWN.COM LOUDSPEAKER MODEL TELEPHONE MODEL
- 60. GRAHAMDBROWN.COM LOUDSPEAKER MODEL TELEPHONE MODEL
- 61. GRAHAMDBROWN.COM LOUDSPEAKER MODEL TELEPHONE MODEL
- 62. GRAHAMDBROWN.COM LOUDSPEAKER MODEL TELEPHONE MODEL
- 63. GRAHAMDBROWN.COM LOUDSPEAKER MODEL TELEPHONE MODEL ?
- 64. GRAHAMDBROWN.COM Share the love don’t forget to hit the LIKE button so other Slideshare users can discover this too
- 65. GRAHAMDBROWN.COM “Professionals are no longer needed for the bare purpose of the mass distribution of information and the shaping of opinion.” - Larry Sanger (cofounder Wikipedia)
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